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Seriana Marucelli, The Perfume of the Scarves

The origins of Seriana Marucelli lie in a deep passion for unique, crafted, unrepeatable items.

Her brand philosophy is to develop a passion for an object and fully experience the same in all its naturalness.

To invent different ways of making an object authentic, personalized and thus able to mirror the essence of every woman. 

Accessories have now become an indispensable element to accompany elegance. She works with natural fabrics so that the embrace of our shawls offers new, enthralling emotions, using natural pigments to exalt our way of life with all its different shades of color. And we use a delicate Pomegranate fragrance to further underline the innate femininity of women.

Each article is numbered, individually packaged and offers a multi-sensorial approach.

Her products are perfumed with the Pomegranate Cologne of the Officina Profumo Farmaceutica of Santa Maria Novella.

The shawls are completely handmade, in limited quantities, and each individual item has its own serial number. The fabrics used are also completely natural: linen, cotton, bamboo, silk, wool, cashmere. Seriana adopts natural, environmentally-friendly and anti-allergic pigments for the dyeing process, using coarse sea salt in the first fixing phase and organic white wine vinegar in the second.

The color of an individual article can be personalized and the fragrance used is Colonia al Melograno (Pomegranate Cologne) made by the Officina Profumo Farmaceutica of Santa Maria Novella in Florence.