JOIN THE NETWORK  

It’s simple: contact us by email at partnership@realtasteoftuscany.com and we will send you the website membership forms to fill out and send back via email.

REALTASTEOFTUSCANY.COM is a project of COMMUNICART.IT 2013 

1. Communication and Promotion of the network

All of the network’s communications apparatuses, all of the information, contents and opportunities inherent within RealTasteofTuscany, the cultural, wine, food and artisanal events are made available on Realtasteoftuscany.com as well as in the form of a monthly newsletter.

2. Joining the Network

Our portal establishes a system of benefits and discounts reserved only for those who become members of Realtasteoftuscany.com.

There are three levels of partnership available: 1. Mini: Free of charge, comes with the possibility of inclusion in our App for 50euro/yr (plus VAT) 2. Advanced: comes with a whole host of discounts above and beyond inclusion in our App and a the use of our Real Taste of Tuscany QR code for 200 euro/year (plus VAT) 3. Top: includes all the benefits of advanced membership, the added bonus of a personalized QR code and maximum exposure of their info to our fan base via the App for 300 euro/year (plus VAT).

Every partner wil have a dedicated, personalized web page, with varying degrees of detail, depending on membership level

a.        Real Taste of Tuscany Mini Partners

Joining the Network

In the Partner section, partners will be given a single page with essential details, such as those incuded on a business card + 1 single image.

The partner page will be created and visible within 7 days of submission. Every page will have a direct link to the additional links to the various sections on events, specialties and tips, depending on the content connected to that partner.

Services and benefits for partners

·         Inclusion in our print editorial products and the possibility to acquire copies of guides and maps with a 30% discount, allowing for resale at cover price. The products will be sold online and shipped accordingly to customers. Online customers will be given a personalized bookmark to accompany their guide.

*** printed editorial projects to be sold by partners or bookstores are provided with an attractive display carrier for the table or the floor (made from wooden wine crates)

·         Partners will immediately be added to the digital online guide that is regularly updated and can be purchased as a download from our portal.

b.        Real Taste of Tuscany Advanced Partners

Joining the Network

Becoming a professional web partner of Realtasteoftuscany.com is possible with an all-inclusive annual fee of euro 200/year (plus VAT), which guarantees a dedicated space on the portal and the ability to interact with other producers and the end client thanks to the social network aspect of the site where users can keep track of partners in attendance at area fairs and receive news on such events in real time.

In the Partner section, all partners will have their own page with information, descriptive text, and four photos, plus a map connected to google map. This gives producers who don’t yet have a separate, independent web site, the ability to have a quality web presentation within a portal that is well organized and with a clearly specified trademark.

The partner page will be created and visible within 7 days of submission. Every page will have a direct link to the additional links to the various sections on events, specialties and tips, depending on the content connected to that partner.

From the partner’s page it will be possible to access their product pages and there will be a link to the RealTasteofTuscany e-commerce site where visitors can purchase these products.

Services and benefits for partners

Partners will be eligible for various benefits thanks to the portals social and web marketing capabilities.

·                     Upload and display of the partner’s image (980x365 pixels), to be rotated among other partner images in the upper banner of the portal for periods of minimum 1 week at a time.

·                     Potential for up-to-date visibility for partners thanks to a special photo in the home page of the portal, that will be updated on a weekly basis by our staff, for continuous publicity as images of local events and regional specialties are published.

·                     Promotion within our social network outreach.

·                     Inclusion in our print editorial products and the possibility to acquire copies of guides and maps with a 30% discount, allowing for resale at cover price. The products will be sold online and shipped accordingly to customers. Online customers will be given a personalized bookmark to accompany their guide.

*** printed editorial projects to be sold by partners or bookstores are provided with an attractive display carrier for the table or the floor (made from wooden wine crates)

·                     Partners will immediately be added to the digital online guide that is regularly updated and can be purchased as a download from our portal.

·                     The opportunity to participate in active ventures such as the services ‘Meeting with the Producer’ and ‘A Villa with the Producer.’ Our staff gives personalized info to the clients to support them in creating their own itinerary throughout the Tuscan region. Our Partners can take part in an exclusive event in unique villas or by their workshops sharing to the clients their secrets.

·                     The ability to be in constant contact with clients thanks to their joining the portal and the Newsletter that puts then

·                     The chance to be part of a community with feedback from clients and other professional partners, including a newsletter and link sharing to partner websites.

The opportunity to join our online store free of charge for one year: www.therealtasteoftuscanystore.com. Visit the page of the producer that interests you, and there you will find the products currently available for sale. Items can be express shipped, for fast and easy delivery to your corner of the world.

.                     The opportunity to join the Real Taste of Tuscany Shop, means the chance to have a brand presence inside the exclusive Real Taste of Tuscany space, a meeting place for food and wine excellence from all over Tuscany. Complete with a bar, the location in the prestigious centre of Florence ensures the steady flow of tourists interested in using their senses to discover more about our region. Once inside visitors will find a path that leads them through tastings (or meals and snacks if they please) and guides them in the final purchase of partner specialties -- when the space isn't being used for special events organised throughout the year.

·                     Insertion in the blog section Tips By Producers in the left column of the portal where partners can share their own tips, suggestions, recommendations and recipes that can be submitted by email to our staff for publication.

Additionally, your tips could end up in the section Top Tips, Super News e Recipe of the Month.
Eventually, all submissions will be considered for inclusion in the RealtasteofTuscany Collection, an almanac of our best contributions: the most interesting, fun and original. So, you may find yourself as a guest author in the RealtasteofTuscany Collection, a publication meant to give a voice to both Tuscan producers and their clients.

This assortment of producers’ tips, together with visitors’ tips from our Fans of RealTasteofTuscany, with photos essays from those who have experienced Tuscany, will be published in book form (print as well as digital).

·                     Insertion as a partner, for those in the category of Lodging, in the left-hand column of the portal under the heading Suggested Accommodation, above and beyond inclusion in the Partner section and on the individual partner page.

·                     The possibility of inclusion in our Events Super Map and our Tuscan Specialties Super Map (in Italian and English), at a discount fee.

·                     For all our partners, five copies of our Calendar free of charge, plus the ability to purchase additional copies at 30% off the cover price.

·                     The opportunity to take part in our seasonal events: Every season producers from various parts of the region are included in at least 2 events dedicated to a specific sub-region, involving one major area museum, where other partner producers and professionals gather to celebrate the season’s delicacies and traditions.

Real Taste of Tuscany Collection: Spring/Summer, Autumn/Winter

Tuscany. A Great Reason For Every Season-Stagione Che Vai, Toscana Che Trovi

·                     The possibility to participate in our Grand Annual Event where various producers from our Network can sell their products in an exclusive location.

Real Taste of Tuscany 200…..TopCollection

Tuscany. A Great Reason For Every Season-Stagione Che Vai, Toscana Che Trovi

·                     A partnership card that certifies your membership in the network (PARTNER CARD) and secures members discounts when purchasing products or services from other partners, with the intention of encouraging collaboration amongst area businesses.

·                     The guarantee of a fidelity program for the end customer that can access partner info on the portal free of change where they can autonomously create their own personal guide to Tuscany, piecing together an itinerary that can be saved to a hand-held device or computer in PDF format, or a custom version based on our specific suggestions.

·                     The opportunity to provide discounts to network members with the RealTasteOfTuscany Card, available for the clients for free or for purchase for € 25. With our free of charge card, the end customer becomes an official RealTasteOfTuscany Fan, providing us simply with their personal details. With our € 25 card, the end customer becomes an official RealTasteOfTuscany Top Fan. The card guarantees a series of benefits that may appear in the form of a discounted ticket for area events, as well as all the services and initiatives organized by our staff, previews of special insider information on events, a free copy of the Florence guide and discounts to purchase the products of all of our partners and our editorial products.

·                     The possibility of participating in the RealTasteOfTuscany Kit, a special package for sale on the network portal in the e-commerce section, which contains a limited number of products (selected based on seasonal availability) and that is available for purchase by our end customers at very competitive prices, with a reduced shipping cost.

Almost a kind of Tuscany time capsule, the kit comes in a 30cm x 30cm package. The kit can also be personalized based on the needs of the end customer, guided as always by our suggestions as Tuscany connoisseurs. Our kits will include a booklet with information about the partners whose products have been selected, in the same graphic style as our Florence and Tuscany guides. Great tips and special kits!

·                     The ability to get to know your end customers thanks to the Tips by Customers blog, where you can access their preferences, recommendations, and tastes which they have submitted to our staff. In fact, our website helps put our end customers in contact with one another, in a social interaction that generates engagement based on customer input. The keyword here is sharing.

The clients become our fans and participate in the RealTasteOfTuscany community by attending local events as well.
Our staff, via our producers, listens to the public who it frequently and consistently updates, an efficient means of promoting the activities of our various partners and producers at the same time.

·         Real Taste of Tuscany Qr code

The QR code given to advanced partners is located directly on the RTOT partnership sticker, provided when joining. Partners are also provided with a digital version of the code for private use.

Clients can use this code to download our Real Taste of Tuscany App directly on their mobile device via the Apple Store or Google Play for free. Those who wish can purchase the full version of the App , which contains more detailed information.

This way, the end user has access to information on advanced partners, though somewhat less when compared wtih top partners.

The free App includes the following elements:

•  partners
•  events
•  specialties

- minidescription and geo-locations for all three categories

-  a fresh supply of new content in the form of ‘mini tips’ (full version only)

- mini advertising banners available for rent by partners

Advanced partner info can be found on the Real Taste of Tuscany App, but only Top partners will have personalised QR codes and be included in the Complete Tips and navigational help sections.

c.        RealTasteofTuscany Top Partners

Joining the Network

Becoming a professional web partner of Realtasteoftuscany.com is possible with an all-inclusive annual fee of euro 300/year (plus VAT) which guarantees a dedicated space on the portal and the ability to interact with other producers and the end client thanks to the social network aspect of the site where users can keep track of partners in attendance at area fairs and receive news on such events in real time.

In the Partner section, all partners will have their own page with information, descriptive text, and four photos, plus a map connected to google map. This gives producers who don’t yet have a separate, independent web site, the ability to have a quality web presentation within a portal that is well organized and with a clearly specified trademark.

The partner page will be created and visible within 7 days of submission. Every page will have a direct link to the additional links to the various sections on events, specialties and tips, depending on the content connected to that partner.

From the partner’s page it will be possible to access their product pages and there will be a link to the RealTasteofTuscany e-commerce site where visitors can purchase these products.

Services and benefits for partners

Partners will be eligible for various benefits thanks to the portals social and web marketing capabilities.

·                     Upload and display of the partner’s image (980x365 pixels), to be rotated among other partner images in the upper banner of the portal for periods of minimum 1 week at a time.

·                     Potential for up-to-date visibility for partners thanks to a special photo in the home page of the portal, that will be updated on a weekly basis by our staff, for continuous publicity as images of local events and regional specialties are published.

·                     Promotion within our social network outreach: Facebook, Twitter, LinkedIn and Pinterest.

·                     Our services include the creation of Social Networking accounts for partners as well as support, advice and tutoring.

·                     Inclusion in our print editorial products and the possibility to acquire copies of guides and maps with a 30% discount, allowing for resale at cover price. The products will be sold online and shipped accordingly to customers. Online customers will be given a personalized bookmark to accompany their guide.

*** printed editorial projects to be sold by partners or bookstores are provided with an attractive display carrier for the table or the floor (made from wooden wine crates)

·                     Partners will immediately be added to the digital online guide that is regularly updated and can be purchased as a download from our portal.

·                     The opportunity to participate in active ventures such as the services ‘Meeting with the Producer’ and ‘A Villa with the Producer.’ Our Partners can take part in an exclusive event in unique villas or by their workshops sharing to the clients their secrets.

·                     The ability to be in constant contact with clients thanks to their joining the portal and the Newsletter that puts then

·                     The chance to be part of a community with feedback from clients and other professional partners, including a newsletter and link sharing to partner websites.

.                     The opportunity to join our online store free of charge for one year: www.therealtasteoftuscanystore.com, a custom platform for the sale of authentic Tuscan products. Visit the page of the producer that interests you, and there you will find the products currently available for sale. Items can be express shipped, for fast and easy delivery to your corner of the world.

.                     The opportunity to join the Real Taste of Tuscany Shop, means the chance to have a brand presence inside the exclusive Real Taste of Tuscany space, a meeting place for food and wine excellence from all over Tuscany. Complete with a bar, the location in the prestigious centre of Florence ensures the steady flow of tourists interested in using their senses to discover more about our region. Once inside visitors will find a path that leads them through tastings (or meals and snacks if they please) and guides them in the final purchase of partner specialties -- when the space isn't being used for special events organised throughout the year.

·                     Insertion in the blog section Tips By Producers in the left column of the portal where partners can share their own tips, suggestions, recommendations and recipes that can be submitted by email to our staff for publication. Additionally, your tips could end up in the section Top Tips, Super News e Recipe of the Month
Eventually, all submissions will be considered for inclusion in the RealtasteofTuscany Collection, an almanac of our best contributions: the most interesting, fun and original. So, you may find yourself as a guest author in the RealtasteofTuscany Collection, a publication meant to give a voice to both Tuscan producers and their clients.

This assortment of producers’ tips, together with visitors’ tips from our Fans of RealTasteofTuscany, with photos essays from those who have experienced Tuscany, will be published in book form (print as well as digital).

·                     Insertion as a partner, for those in the category of Lodging, in the left-hand column of the portal under the heading Suggested Accommodation, above and beyond inclusion in the Partner section and on the individual partner page.

·                     The possibility of inclusion in our Events Super Map and our Tuscan Specialties Super Map (in Italian and English), at a special discount fee.

·               For all our partners, five copies of our Calendar free of charge, plus the ability to purchase additional copies at 30% off the cover price.

·                The opportunity to take part in our seasonal events: Every season producers from various parts of the region are included in at least 2 events dedicated to a specific sub-region with a 20% off discount compared to the Advanced fee partners, involving one major area museum, where other partner producers and professionals gather to celebrate the season’s delicacies and traditions.

·                Real Taste of Tuscany Collection: Spring/Summer, Autumn/Winter

Tuscany. A Great Reason For Every Season-Stagione Che Vai, Toscana Che Trovi

·                The possibility to participate in our Grand Annual Event where various producers from our Network can sell their products in an exclusive location.

Real Taste of Tuscany 200…..TopCollection

Tuscany. A Great Reason For Every Season-Stagione Che Vai, Toscana Che Trovi

·               A partnership card that certifies your membership in the network (TOP PARTNER CARD) and secures members discounts when purchasing products or services from other partners, with the intention of encouraging collaboration amongst area businesses.

·               The guarantee of a fidelity program for the end customer that can access partner info on the portal free of change where they can autonomously create their own personal guide to Tuscany, piecing together an itinerary that can be saved to a hand-held device or computer in PDF format, or a custom version based on our specific suggestions.

·               The opportunity to provide discounts to network members with the RealTasteOfTuscany Card, available for the clients for free or for purchase for € 25. With our free of charge card, the end customer becomes an official RealTasteOfTuscany Fan, providing us simply with their personal details. With our € 25 card, the end customer becomes an official RealTasteOfTuscany Top Fan. The card guarantees a series of benefits that may appear in the form of a discounted ticket for area events, as well as all the services and initiatives organized by our staff, previews of special insider information on events, a free copy of the Florence guide and discounts to purchase the products of all of our partners and our editorial products.

·               The possibility of participating in the RealTasteOfTuscany Kit, a special package for sale on the network portal

in the e-commerce section, which contains a limited number of products (selected based on seasonal availability) and that is available for purchase by our end customers at very competitive prices, with a reduced shipping cost. Almost a kind of Tuscany time capsule, the kit comes in a 30cm x 30cm package. The kit can also be personalized based on the needs of the end customer, guided as always by our suggestions as Tuscany connoisseurs. Our kits will include a booklet with information about the partners whose products have been selected, in the same graphic style as our Florence and Tuscany guides. Great tips and special kits!

·               The ability to get to know your end customers thanks to the Tips by Customers blog, where you can access their preferences, recommendations, and tastes which they have submitted to our staff. In fact, our website helps put our end customers in contact with one another, in a social interaction that generates engagement based on customer input. The keyword here is sharing. The clients become our fans and participate in the RealTasteOfTuscany community by attending local events as well.
Our staff, via our producers, listens to the public who it frequently and consistently updates, an efficient means of promoting the activities of our various partners and producers at the same time.

·       2 QR CODES for Top Partners:

I- Real Taste of Tuscany QR code

The QR code given to advanced and top partners is located directly on the RTOT partnership sticker, provided when joining.

Clients can then use this code to download our Real Taste of Tuscany App directly on their mobile device via the Apple Store or Google Play for free. Those who wish can purchase (via Apple Store or Google Play) the full version of the App , which contains more detailed information.

This way, the end user has access to information on advanced and top partners.
The Top partner’s complete details will be available to all web and App users, giving priority exposure to our entire fan base.

II- Personalised Producer QR code

Top partners will also receive a personalized label that identifies the partner and has the partner’s own custom QR code. Clients who use this code will be presented with two options:

-        One will link directly to the producer’s own Real Taste of Tuscany page, where clients can find out more about the partner and access their products in the e-commerce section

-        The second link will connect clients directly to the producer’s section of the e-commerce site for purchases.

The Producer QR Code is associated with the producer’s own geo-location and navigation guide to assist clients in finding their location.

This way the user has access to all the information on Top partners, in much greater than the information provided on advanced partners.

Visitors will have access to data on:

·       partners

·       events

·       specialities­

- detailed description and geo-locations for all three categories, plus navigational help included in the Free App

- Special exposure (both in the Free and Full versions of the App) in the Complete tips section from producers and Real Taste of Tuscany fans who have experienced our partners first hand

Top partners will have maximum exposure appearing in extensive tips and benefitting from more extensive product descriptions, a personalized QR code and navigational guidance for visitors in all versions of the Real Taste of Tuscany App!

Other benefits are:

Only the ToPartner will be included in a special Top Partner section on our web site. On the e commerce section, in fact, there will be a Top Selection section where they can sell their products, which can be included also in a special Top Kit on sale with our label Real Taste of Tuscany.

The Top partner has:

·       more links to his trade-mark thanks to our job on the major social network companies

·       maximum exposure appearing in extensive tips and benefitting from more extensive product descriptions

·       a 20% discount on normal partner fees to take part to our events

·       a 20% discount fee on our publishing projects

·       a dedicated space on our Top Selection section and will be included in the Real Taste of Tuscany Kit

·       a banner in communicart.it inside the vacation section

·       a direct link to his official web site

·       a personalized QR code and navigational guidance for visitors in all versions of the Real Taste of Tuscany App

The products of our top partners will be on sale in our exclusive space/shop Real Taste of Tuscany…and the partner twill be the only one for his category used in our kitchen or exhibition for only artisanal products…waiting for our space in the centre of Florence…One excusive event will be organized dedicated only to him during the year in an unique location.

3. Network procedure and conditions – Membership to the network is valid for 1 (one) year from the date of enrolment, non-renewable if not under the direct request of the owner, to be completed according to a procedure that will be communicated adequately and timely by the network supervisor.

4. Partner Obligations and Duties – All the partners indicated and/or that join the network “RealTasteOfTuscany,”

indicated in the newsletter via mail and on the website, will be the subject to approval by Communicart.it and accept, by completing the appropriate forms and/or by sending their relative information, and the reception of said information/forms by the operator of the network, all the obligations, voluntarily and effectively hereby assumed, to provide for all members of the Club, the benefits, discounts and/or any other restriction described here, as well as indicated and described in detail in the promotional coupon, with obligatory reservation and presentation of the same promotional coupon and with prearranged contact of the Compelled party by the member. If, even after the standard reservation, the agreed upon discount was not respected by the Compelled party, Communicart.it, as operator of the network and therefore owner of the portal and responsible party for the operation of network memberships, and of the satisfaction of its clients, reserves the right to cancel the defaulted party from the network.

5. Treatment of Personal Data –According to the law D. Lgs. n. 196/03, the data furnished here will be processed electronically. As the owner of Communicart.it SaS., you may contact us directly if you have any questions, requests for cancellation and/or any other requests provided for under the current law, at the following details:

Communicart.it sas Viale Machiavelli 5  50125 Firenze  Tel. +39 0552336920  P.I. 04859320485